The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies.
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At the same time that more platform providers are creating order management systems, Wu adds, other providers are pre-integrating order management systems of other vendors so when they pitch their platform to a retailer they can say they have it all.
“Then there’s this uber-level of platforms that offer not just the storefront and order management but also get into the actual function of fulfillment and customer care,” Wu says. “You can hand your e-commerce business over to them and they take the inventory and have warehouses and agents sitting at a call bank. These platform options are becoming more prevalent.”