June 24, 2009, 12:00 AM

Wine.com Logistics to handle fulfillment for wineries selling online

Wine.com taps its own fulfillment infrastructure to offer third-party services to wineries selling direct on the web.

E-retailer Wine.com has launched a new division, Wine.com Logistics, which offers direct-to-consumer fulfillment services to wineries. The new offering builds on Wine.com’s platform, developed over the past 11 years, for selling and shipping wine by the bottle to consumers.

The new division will operate out of Wine.com’s Berkeley, CA, facility, which already provides warehousing and pick, pack and ship services as well as call center support for wine sales on the company’s own web site. The same services will now be available to support wine clubs operated by wineries, as well as other direct orders placed by consumers on winery web sites. Inventory for wineries participating in the program will be maintained in Wine.com’s warehouse but owned by the individual wineries and segregated from inventory owned by Wine.com’s retail business.

“We’ve been looking at this for some time,” says Rich Bergsund, Wine.com CEO, noting that the company has shipped millions of orders directly to consumers in its own retail business. “We understand the importance of a great customer experience. Wine.com Logistics is a natural extension of our core business.”

Leading the new division will be Mike Osborne, Wine.com founder and vice president of merchandising. Wine.com is No. 218 in the Internet Retailer Top 500 Guide to Retail Web Sites.

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