New e-Commerce Tool by Silkfair.com Gives Online Sellers Complete Customization, Freedom to Create Their Shop, Their Way
WARREN, N.J., June 16, 2009 -- Silkfair (www.silkfair.com) today has launched Silkfair Custom Shop(TM), a new e-commerce tool designed to offer online sellers unmatched set-up speed, customization and ease-of-use. With Custom Shop, Silkfair sellers can create their own web brand, personalize every aspect of their store, use their own domain name and take advantage of the numerous built-in interactive marketing tools for blogging, customer forums, product videos, search engine optimization (SEO) and more. The Custom Shop platform is fully powered by Silkfair technology, allowing retailers to build a standalone e-commerce site with all the sophisticated functionality but none of the hassle or high costs -- and absolutely NO listing fees common with other popular e-commerce portals.
Geared towards eliminating the challenges of setting up shop and selling online, Silkfair Custom Shop offers retailers a simple, intuitive user interface plus all the elements of a secure, encrypted shopping site. For current Silkfair users who have set up a Silkfair Market Shop -- a free storefront within the site`s marketplace -- the transition to Custom Shop takes just about 10 seconds. Current members simply select basic design elements, activate their new Custom Shop and proceed to their new dashboard where they can execute total customization on every store element from fonts and colors, to html and more. And most importantly, their products from their Silkfair Market Shop are automatically imported into their new Custom Shop.
Online sellers operating on other services that are seeking a more customized experience can easily import the products they are currently selling elsewhere -- such as Etsy or eBay -- directly into their new Silkfair Custom Shop. As for new sellers that have yet to dive into any web marketplace, setting up a Custom Shop with Silkfair is easy. In fact, shopping columnist Anna Sowa recently compared Silkfair`s Custom Shop to Google`s Blogger, in terms of customization and ease-of-use, in her article "Look out Etsy: Silkfair shines up online market."
"In the world of online marketplaces, we feel user customization is key. Ultimately, we want to help them make their shop, their way," said Silkfair founder Albert Wu. "Our Silkfair Custom Shop interface and design capabilities allow store owners to create an entirely unique look and feel to their site with the sole purpose of helping them get their business up and running. Similar to Google`s Blogger, users can easily alter layouts, fonts, colors and more -- with the ease of a mouse click. And it`s exactly that sort of experience we`re creating to help Silkfair Custom Shop owners do what they want to do most: sell."
Silkfair supports its Custom Shop users by providing search engine optimization to generate site traffic; interactive video promotions for retailers to spotlight best-selling products, store features, special offers and more; built-in blogs and forums to interact directly with customers, offer tips and insights, share specials and review feedback; community features to connect retailers with buyers and sellers of specific items; customer feedback mapping to create a closed loop of communication between buyer and seller; import tools to seamlessly integrate listings and rankings from different online marketplaces into Silkfair. Plus, for html-savvy users that want to take their design even further, Custom Shop provides the option for complete code editing.
Silkfair Custom Shop Pricing & Availability
To celebrate the launch of Silkfair Custom Shop, the company is offering special pricing to all customers for two weeks, beginning today through June 29, 2009. Regularly priced at $24.99 per month, online shop owners can choose between an introductory offer of $14.99 per month for the first six months, or the first month absolutely free. To set up shop today, visit www.silkfair.com.
About Silkfair
Silkfair is the place where everyone is invited to shop their way or sell their way. Silkfair`s mission is to make it easy for anyone to launch a business and make money online, whether you are a budding shop owner, successful retailer, or seasoned wholesaler. The Silkfair marketplace brings together merchants offering a wide variety of products from vintage apparel and antiques, to consumer electronics and collectibles, to eco-friendly and more -- essentially a place to buy or sell just about anything. Sellers can get up and running fast and for free with the Silkfair Market Shop, a branded storefront within the Silkfair community; or they can use Silkfair Custom Shop to build a completely customized, stand-alone online store with their own web domain, for a small monthly fee. Silkfair shoppers get access to an easy-to-search, easy-to-use online marketplace for retail of all kinds. For more information, visit www.silkfair.com.
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