June 11, 2009, 12:00 AM

Social networks join the mainstream as large companies go social

60% of respondents to a survey think social networking can have a high impact on brand awareness. And 45% believe social networking can play a big role in capturing customer insights.

Katie Evans

Managing Editor, International Research

Large companies are embracing social media, according to a new report from the Direct Marketing Association’s Social Media Council. Along with HeadMix, a social business software provider, the DMA surveyed 3,000 companies, including 40 of the Fortune 100. 40% of respondents said they have social media trials underway.

60% of respondents think social networking can have a high impact on brand awareness. And 45% believe social networking can play a big role in capturing customer insights.

In addition, 70% said they are using external social networks to allow employees to collaborate on projects.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement