June 10, 2009, 12:00 AM

RIVWorks Adds Life to Websites with Ready-To-Use Video

Paul Demery

Chief Technology Editor

Visit the Internet Retailer Conference & Exhibition in Boston, June 15-18 to learn more

Fort Collins, CO – June 8, 2009 – RIVWorks, a new company, will be exhibiting at the 2009 Internet Retailer Conference & Exhibition (IRCE) taking place June 15-18 in Boston.

Unlike traditional video, RIVWorks allows website owners to go beyond providing just static video to easily place dynamic interactive video anywhere on their site displaying the “The Right Video at The Right MomentSM” automatically. Delivering the “Right Video” means delivering a video that would make the most sense to the site visitor based on whether this was their first visit to that webpage or a repeat visit. The RIVWorks system can also deliver different videos based on the day of week and the time of day automatically. This all leads to increased time spent on a website and to increased sales. Website owners looking to stand out in the increasingly crowded online marketplace should take the time to stop by and talk to RIVWorks at IRCE.

“What we’re really doing is continually gathering data about visitors and using it to deliver a targeted video message that gets a website visitor to be more engaged and take action. The more engaged website visitors are, the more likely they are to take action,” said Ty Ricker, Co-founder and VP of New Business Development at RIVWorks. Ricker goes on to explain that RIVWorks’ current and expanding library of several thousand ready-to-use videos is what separates them from others offering on-site video. “In addition to having a vast library of ready-to-use videos, we also offer plans that start at just $29 a month. With no custom video needed or costly setup fees, we make adding professional video to a website affordable and easy.”

Beyond the thousands of ready-to-use videos, RIVWorks also offers custom video where website owners can use a RIVSM Actor, some other actor, and even the website owner themselves if they like. Custom video offers website owners a way to further drive home their brand while simultaneously driving sales. However, because RIVWorks has so many videos already available with a variety of different messages, website owners can literally have several videos on their site in just minutes. In addition, using the RIVWorks Campaign Manager, a service that is included free with all subscription plans, a website owner can select an actor or actors, enter their website address, a starting date and time, and the suite of videos and selected actors will appear automatically.

RIVWorks corporate headquarters are located in Ft. Collins, CO. To learn how to increase conversions using professional ready-to-use video, visit www.rivworks.com. Discounts to attend the Internet Retailer Conference & Exhibition are also available on the RIVWorks website.

Editorial Contact:
Doug Larson
970.221.5007
doug@sagemg.com

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