The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies.
86% of American consumers, regardless of age and income, would find three days without the Internet disruptive to their lives, says a new survey from pollster Zogby International and public relations company 463 Communications.
A new poll shows how pervasive the Internet has become to Americans. Consumers throughout American society-no matter their age or income-would find three days without the Internet disruptive to their lives, says a new survey from pollster Zogby International and public relations company 463 Communications.
Of 3,030 adults surveyed, 86% said a three-day disruption of Internet service would have a dramatic impact (32%) or minor impact (54%) on their lives.
Percentages were greatest among younger adults, but even for those over age 70, 74% said such a disruption would have an impact. Zogby and 463 report that income level was not a significant factor in responses.
The survey also reports that more than 60% of adults believe the Internet should be regulated. 30% believe the Internet should be regulated as television is; 31% believe Internet content should have a government rating system similar to that of the movie industry; and 32% believe any regulation or blocking of Internet video is unconstitutional. Opposition to regulation or ratings was greater among 18-29-year-olds (42% say it is unconstitutional), while 70% of those 65 and over want either a rating system or TV-style regulation.
Interestingly, Americans believe 10-year-olds are more Internet-adept than members of Congress. The survey asked whether people thought the average 10-year-old or their Congressional representative knew more about the Internet: 83% chose the child.