June 8, 2009, 12:00 AM

Maxymiser hires former head of Touch Clarity as its new CEO

With more than 60 U.K. clients, content optimization technology vendor Maxymiser looks to Tim Brown to accelerate growth.

Katie Evans

Managing Editor, International Research

 

London-based content optimization technology vendor Maxymiser has hired Tim Brown as its new CEO. Brown is the former CEO of Touch Clarity, the behavioral targeting services company acquired by Omniture Inc. in 2007. Brown was hired to help accelerate adoption of Maxymiser’s conversion-management software, the company says.

In addition to his experience at Touch Clarity, Brown also has held positions at venture capital firms 3i and Alta Berkeley.

Maxymiser, which was founded in 2006, claims more than 60 clients in the United Kingdom for its online content optimization software and services.

“We are delighted that Tim Brown is joining us as CEO. Tim’s market knowledge and experience will be invaluable as Maxymiser begins the next stage of its business development,” says Mark Simpson, the company’s founder and managing director.

Simpson adds that the company is seeing significantly greater interest among online marketers in boosting conversion and not just driving site traffic. “Marketers have spent a fortune on driving traffic to their web sites, yet the overall drop-out of visitors to sites, and worst still the rate of abandonment by those with full baskets, is staggeringly high,” he says. “The smart marketers are now looking at increasing conversion performance in order to generate better online returns, and this is where Maxymiser can have a real impact on a company’s bottom line.”

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