June 5, 2009, 12:00 AM

Let the cameras roll: Americans continue to soak up online videos in April

Viewing of online videos in April increased to 16.8 billion, up a whopping 16% from March, comScore reports. 79% of U.S. Internet users viewed online video in April, watching for an average of 6.4 hours. Each one watched 110 videos on average.

Katie Evans

Managing Editor, International Research

American Internet users’ appetite for online video continued to be insatiable in April. Viewing of online videos in the month increased to 16.8 billion, up a whopping 16% from March, comScore Inc. reports.

79% of U.S. Internet users viewed online video in April. They watched for an average of 6.4 hours. The duration of the average video was 3.5 minutes, meaning they watched an average of 110 videos.

YouTube continues as the undisputed king of videos, just as its parent Google Inc. is the far-and-away leader in search. YouTube commands a 40.7% share of the video-viewing market, up 15% from the month earlier.

By unique viewers (in millions) and average views per user, comScore reports video sites rankings as follows:

  • Total Internet, 151.65, 110.7
  • Google sites (99.9%+ YouTube), 107.87, 63.3
  • Fox Interactive Media, 58.84, 8.7
  • Yahoo sites, 45.44, 7.8
  • Hulu, 40.11, 9.9
  • CBS Interactive, 37.06, 5.5
  • Viacom Digital, 34.58, 9.1
  • Turner Network, 34.21, 8.0
  • Microsoft sites, 31.97, 9.0
  • AOL, 23.74, 5.1
  • Facebook, 13.32, 3.3
Ranked on number of videos viewed (in millions) and market share, comScore reports the leaders as:
  • Total Internet, 16,785.43, 100.0%
  • Google sites (99.9%+ YouTube), 6,831.95, 40.7%
  • Fox Interactive Media, 512.87, 3.1%
  • Hulu, 396.95, 2.4%
  • Yahoo sites, 355.23, 2.1%
  • Viacom Digital, 315.17, 1.9%
  • Microsoft sites, 288.30, 1.7%
  • Turner Network, 272.70, 1.6%
  • CBS Interactive, 202.81, 1.2%
  • Disney Online, 132.21, 0.8%
  • AOL, 121.4, 0.7%

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