June 5, 2009, 12:00 AM

Improved site search at ReadingGlasses.com magnifies order size

A new site search and navigation and merchandising tool at ReadingGlasses.com drives up conversion rate and drives a 20% increase in average order size.

Online retailer ReadingGlasses.com, which sells designer reading glasses, has experienced a 20% increase in average order size and a higher conversion rate since implementing a new site search and navigation and merchandising tool.

"Our site search looks fantastic. It works. It makes sense. It’s relevant. Most importantly, it’s easy,” says Jason Kyle, e-commerce manager at ReadingGlasses.com.

The system, from vendor Celebros, is called Celebros Salesperson. It allows customers to find products a number of ways. For instance, when someone starts typing the word bifocals into the search box several potentially relevant terms pop up, and the searcher can choose one of those options. Or she can finish typing in her term and see all the results for that query.

Once the results are displayed, the shopper can further sort them by relevance, brand, newest, highest price or lowest price. Salesperson makes use of natural-language technology that in many cases can perceive which word in a query is a product, an attribute, or an expression related to price.

“We believe the critical factor for high conversion is finding and presenting only the relevant products, the ones which the user will actually buy,” says Ofer Alt, Celebros’ CEO.

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