Omaha, NE, May 28, 2009 - Yesmail™ (an infoGROUP company, NASDAQ: IUSA), a recognized industry-leading provider of permission-based online email marketing solutions, announced today a strategic alliance with R2integrated, a digital marketing and technology firm located in Baltimore, Maryland. Leveraging R2i’s specialization in interactive, digital marketing and social media application development, this alliance provides a robust suite of solutions for Yesmail and R2i clients to develop and support highly relevant social media applications and integrated digital marketing campaigns.
Effective immediately this alliance extends Yesmail’s email marketing products and services suite to include:
• Social media application development including widgets, Facebook applications and Twitter API integration
• iPhone application development and design
• Social sharing and viral application development
• Social content management applications
• Social marketing campaign development
• Interactive landing page and microsite development
“We’re excited about the Yesmail and R2i partnership because it creates a valuable suite of integrated technology offerings that no other service provider has been able to deliver to enterprise marketers,” said Mike Hilts, president and general manager of Yesmail. “Despite the global and national economic conditions, Yesmail remains committed to investing in new products and services that bring real value to our clients,” said Hilts.
The alliance also allows R2integrated to expand its own product suite with market-leading data, database management and email capabilities, as well as allow it to gain access to hundreds of Yesmail and infoGROUP enterprise-level, world class marketers.
“This is a great collaboration of two market-driven technology leaders pioneering an incredibly unique and powerful digital marketing solution set”, said Matt Goddard, Principal and CEO of R2integrated. We will continue presenting our clients with a truly differentiated value; digital marketing campaigns utilizing social media, search, and rich internet applications smartly integrated with our expanded content management platform (R2iC), expanded social platform (R2i-SMASH), and new data and email services,” said Goddard.
Additionally, Yesmail and R2i will be integrating core technology modules in the upcoming release of Enterprise 7.0, infoGROUP’s flagship multi-channel marketing suite for enterprise marketers, currently under development. Recognized by Forrester Research as a leader in the enterprise email marketing arena and specifically for its innovation and flexibility in technology development, Yesmail is leading the development of Enterprise 7.0 leveraging its proven agile software development model and world class technology organization.
Enterprise 7.0 is a next-generation multi-channel marketing suite that provides data management, data processing, and data services for the interactive, multi-channel marketer; as well as campaign management, analytics and business intelligence. The campaign management capabilities will enable marketers to execute integrated email, direct mail, mobile, social, other web-based marketing campaigns.
Yesmail is a recognized industry-leading provider of online emarketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of email marketing solutions and services for businesses of all sizes including, Yesmail Enterprise, Yesmail Express, Yesmail Direct and Yesmail Media Services. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoGROUP. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit http://www.yesmail.com or call 1.877.Yesmail.
R2integrated is a high growth, next generation Internet marketing firm specializing in creating meaningful customer engagement in online environments. R2i provides expertise in social media, marketing and building customer relationships by leveraging online and mobile technologies. Complementing its Internet marketing expertise, R2i is a national leader in emerging technologies, content management platforms (R2iC), and social media platforms (R2i-Smash) helping customers achieve feature-rich functionality with rapid, cost-effective development. R2i currently has offices in Baltimore, Northern Virginia and New York.
infoGROUP (http://www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, uniquely combines business and consumer information, marketing services and research solutions for sales, marketing and business professionals around the world. Our data and marketing solutions help companies of all sizes find new prospects, deepen relationships with existing customers and reach businesses and consumers at home, at work and on-line. infoGROUP business data is also used by the top internet search engines and vehicle navigation systems to power their Point-of-Interest and business search capabilities. Our research solutions are used globally by organizations to solve complex problems, measure effectiveness and understand the attitudes and needs of their customers, citizens, employees and other key stakeholders.
infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500 or by visiting http://www.infoGROUP.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company`s business and financial results is included in the company`s filings with the Securities and Exchange Commission.
CATHERINE NEEDHAM – SR. DIRECTOR OF MARKETING
Phone: (503) 419-0575 • Fax: (503) 241-4279
For Investor Relations:
KELLY LOONTJER - DIRECTOR OF EXTERNAL COMMUNICATIONS
Phone: (402) 596-7574