The social network says acquiring Gnip will help companies better understand what consumers and other brands are saying across Twitter.
AirTran Airways fliers go shopping on SkyMall.com with Gogo
SkyMall is aligning with Aircell to provide Wi-Fi-based in-flight shopping. Shoppers who spend at least $75 with SkyMall using Aircell’s Gogo Inflight Internet on AirTran planes can have the $12.95 Gogo fee refunded.
Mass merchandise cataloger SkyMall Inc. has teamed with Aircell to provide Wi-Fi-based in-flight shopping to AirTran Airways customers. Shoppers who spend at least $75 with SkyMall using Aircell’s Gogo Inflight Internet on AirTran planes can have the $12.95 Gogo access fee refunded.
SkyMall, No. 151 in the Internet Retailer Top 500 Guide, also provides free Wi-Fi access for the duration of a flight to anyone making an in-flight purchase on SkyMall.com via the Gogo portal, says Casey Christ, vice president of airline marketing at SkyMall.
Members of AirTran’s rewards program also can get credit for every $50 spent on SkyMall merchandise. Details of the service are available in a printed menu on each Wi-Fi-equipped aircraft.
“Offering our customers in-flight shopping at SkyMall.com is another example of the things you can do with Wi-Fi on every flight,” says Tad Hutcheson, AirTran’s vice president of marketing and sales.
Jay Scannell, vice president of information technology, is speaking at the Internet Retailer Conference & Exhibition, June 15-18 in Boston, in a session titled Creating a plan for what to put on a mobile site.