June 1, 2009, 12:00 AM

Lulu.com powers up growth plans by naming a marketing and fulfillment exec

Michael Chen will head up global marketing, vendor management and customer support and service, plus international operations and expansion strategy.

Katie Evans

Managing Editor, International Research

Lulu.com, an online marketplace where consumers self-publish, sell and buy written works, is gearing up for accelerated growth by appointing Michael Chen senior vice president of global marketing and fulfillment. Chen will lead Lulu’s marketing, vendor management and customer support and service teams. He’ll also have responsibility for Lulu’s international operations and future expansion strategies.

Chen previously was vice president of corporate marketing at Red Hat, a vendor of online open source applications using the Linux operating system. In that role, he was responsible for the corporate brand, global communications, customer experience management and online strategy and community affairs.

Earlier in his tenure with Red Hat he was as general manager of Red Hat China. In that position, he was responsible for operations including strategic planning, sales, marketing and government relations in the China, Taiwan and Hong Kong markets. He also worked on Red Hat’s Asia-Pacific management team.

“Michael’s experience across these areas will help to enhance Lulu’s unique customer experience and to accelerate the success of our authors and content creators worldwide,” says Bob Young, founder and CEO. “We are excited to have such a talented and experienced Internet marketing executive join our ambitious team.”

Lulu.com offers more than 820,000 recently published titles, with more than 5,000 new titles added each week. Titles come from authors in more than 80 countries. The site has more than two million registered users, the retailer reports, and two million site visitors every month.


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