May 29, 2009, 12:00 AM

Rewriting the playbook

(Page 3 of 3)

Charming Shoppes expects to launch new sites for brands Fashion Bug, Lane Bryant and Catherines late this summer, and those sites will incorporate conversion-boosting features Bass says other retailers also are investing in, such as improved site search and checkout, and enhanced merchandising features that present more personalized site experiences.

And more retailers will also shift marketing dollars saved elsewhere to emerging social media features, Bass predicts. “What you really want to do is get the passion people use when they talk about the cashmere sweater on your site off the site and out across the web,” he says. “It’s the most interesting thing that is happening in online marketing.”

mary@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement