May 29, 2009, 12:00 AM

Newegg cooks up solid traffic gains and cracks top spot for time spent too

E-retailer Newegg.com was a favorite shopping destination for techies last month. It posted a solid 10% year-over-year growth in traffic and ranked No. 1 for time spent at computer and consumer electronics retail web sites in April, Nielsen says.

Katie Evans

Managing Editor, International Research

Online retailer Newegg.com was a favorite shopping destination for techies last month. It posted a solid 10% year-over-year growth in traffic and ranked No. 1 for time spent at computer and consumer electronics retail web sites in April, Nielsen Online reports. Continuing a trend, eBay Electronics’ traffic fell 46%, although the online marketplace still ranked second for unique visitors in the category. Traffic to eBay Computers also fell a significant 37%, but the site was still able to nab the No. 7 spot.

The top multi-category computers and electronics shopping destinations in April with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top 10 online multi-category computers and electronics shopping destinations in April (minutes:seconds), according to Nielsen Online, were:

  • Newegg.com,19:47
  • Gamestop.com, 17:17
  • TigerDirect.com, 17:02
  • CDW, 16:40
  • OSTG, 16:18
  • Best Buy, 11:49
  • Frys.com, 11:25
  • eBay Electronics, 10:35
  • Canon, 08:25
  • eBay Computers, 08:19

The top 10 retail goods and services advertisers in terms of online ad impressions (in millions) in April, according to Nielsen data, were:

  • Netflix Inc., 1,312.47
  • Mate1.com, 1,278.15
  • Bidz.com, 974.37
  • United Online Inc., 945.61
  • eBay Inc., 647.94
  • StubHub.com, 589.68
  • Target Corporation 403.21
  • True, 389.89
  • Wal-Mart Stores Inc., 331.76
  • Sears Holding Corp., 275.97

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