May 27, 2009, 12:00 AM

Apparel and accessories retailers lead response time

Apparel and accessories merchants delivered the best response time in April to shoppers with a high broadband connection, says Gomez.

Mark Brohan

Research Director

Apparel and accessories merchants delivered the best response time in April to shoppers with a high broadband connection, says Gomez Inc.

Shoppers with a high broadband connection could visit an apparel and accessories retailer’s web site in an average time of 6.46 seconds, Gomez says, compared with computers and electronics retailers (7.10 seconds), mass merchants (7.40), and specialty merchants (8.05).

When a site is accessed by a dial-up connection, apparel and accessories retailers also provided the fastest average access at 58.30 seconds, Gomez says. The next fastest web retailing category was computers and electronics retailers at 59.45 seconds, followed by mass merchants at 60.24 seconds.

April `09 Top 50 Performance Summary: Average across all categories
Category Response Time (seconds)  
  High Broadband Low Broadband Dial Up
Apparel/Accessories 6.46 22.17 58.30
Computers/Electronics 7.10 23.26 59.45
Mass Merchants 7.40 22.30 60.24
Other 8.05 25.06 61.40
All data for this report is collected by the Gomez Last Mile network, 30 times an hourfrom Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM to 6AM EDT. Response Time is the average of each test measurement to download the web site content divided by the total number of tests.

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