May 21, 2009, 12:00 AM

Bargain hunters are driving more web sales for Ebates.com and its merchants

Ebates.com, which maintains a roster of more than 1,000 online stores and offers consumers who sign up for a free membership to receive cash back and other perks to shop those stores, says year-over-year web sales have increased 17%.

 

Bargain hunting by online shoppers is generating good business for Ebates.com.

The company, which maintains a roster of more than 1,000 online stores and offers consumers who sign up for a free membership to receive cash back, coupons and other perks to shop those stores, says year-over-year web sales for its affiliated merchants have increased by 17%. Though Ebates.com isn’t breaking out any specific numbers, the company also says sales have grown in each of the past 28 months.

Ebates.com says growth online in the mass merchant and health and beauty categories has been particularly strong, but appliances have shown the biggest increase, posting a gain in sales of more than 200%. Ebates.com also says sales by its affiliated mass merchants and health and beauty retailers increased by 121% and 64%, respectively. Sales also increased 41% for apparel merchants and 23% for home furnishings and décor retailers. The average ticket by consumers is also more than $100, Ebates.com says.

”The recession has made everyone spend money more carefully,” says Ebates.com CEO Kevin Johnson. “People still want and need to make purchases but they`re demanding better deals. Many of our members can afford to pay full price but they`re all too smart to do so."

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