May 20, 2009, 12:00 AM

Disney rolls out its new e-commerce store

Formerly known as DisneyShopping.com, the new store adds merchandise sold exclusively at Disney theme parks as well as merchandise from Disney Store retail locations across North America. In addition, the new site includes personalized products.

Bill Briggs

Senior Editor

The Walt Disney Co. has launched a new DisneyStore.com. Formerly known as DisneyShopping.com, the new store adds merchandise sold exclusively at Disney theme parks as well as merchandise from Disney Store retail locations across North America. In addition, the new site includes personalized products that allow shoppers to choose a Disney character product and add their own name to the item.

Online shoppers can choose from more than 100 top-selling products previously available only at domestic Disney parks and resorts, including customizable novelty ear hats, birthday gifts, exclusive art, collectibles, toys and plush items. Disney, No. 65 in the Internet Retailer Top 500 Guide, says it plans to continue to expand the product selection this year.

DisneyStore.com will also offer a full line of licensed merchandise from Disney Consumer Products, including electronics, movies, books, home décor, toys, apparel, vintage items and jewelry.

The new DisneyStore.com also features such navigation tools as “Find A Gift,” “Shop By Category,” “Shop By Character” and “Create Your Own.” A Flash page offers information on sales and promotional offers, character shops and new merchandise. It also includes a store locator that sends the address and phone number of the nearest Disney Store to a consumer’s e-mail address or cell phone.

“We are delighted to be able to offer this great experience and convenience to our loyal guests who can now go to DisneyStore.com and purchase that forgotten item, one that was too large to carry or one that will make their Disney vacation all that more magical, like autograph books which are great to have in advance,” says Edward Kummer, senior vice president of Disney Global E-Commerce. “Many of these products are regularly the most frequently asked-for by our guests.”

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