Online Americans keep searching and Google keeps growing

Internet search continues to be one of the major activities of online users in the U.S. In April, Americans conducted 14.8 billion searches, up 3% from March, comScore Inc. reports. Google continued to increase its market share, accounting for 64.2% of searches in April versus 63.7% in March.

ComScore reports that search engines carved up the market in April as follows (March share, April share, growth/decline):

• Google, 63.7%, 64.2%, 0.5%
• Yahoo, 20.5%, 20.4%, -0.1%
• Microsoft, 8.3%, 8.2%, -0.1%
• Ask, 3.8%, 3.8%, 0.0%
• AOL, 3.7%, 3.4%, -0.3%

By number of searches (in millions), the search engines ranked as follows (March, April, growth/decline):

• Google, 9,125, 9,476, 4%
• Yahoo, 2,939, 3,008, 2%
• Microsoft, 1,191, 1,208, 1%
• Ask, 547, 563, 3%
• AOL, 529, 496, -6%

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