May 18, 2009, 12:00 AM

Netflix veteran promoted to chief service and DVD operations officer

In his new role, Andrew Rendich is responsible for operations engineering, nationwide shipping and receiving, and customer service. Rendich oversees more than 2,500 employees, the vast majority of the company’s workforce.

Netflix Inc. has promoted Andrew Rendich to chief service and DVD operations officer, a role in which he is responsible for operations engineering, nationwide shipping and receiving, and customer service. He will continue to report to Netflix co-founder and CEO Reed Hastings.

Rendich joined Netflix as a software developer in 1999, the year the company launched its subscription business. Through a series of assignments in systems development and engineering services, he rose to the rank of vice president of operations in 2007, overseeing the company`s 58 geographically dispersed distribution centers, which ship more than two million DVDs a day via the U.S. Postal Service, the company reports.

Rendich`s new role reflects, among other things, his recent assumption of the Netflix customer service function, based at the company`s national call center in Hillsboro, OR.

"DVD operations and customer service are two of the most important ways we touch our more than 10 million subscribers," Hastings says. "Andy`s expertise and leadership in this area have been a major factor in our ability to scale the Netflix business over the last decade."

Rendich oversees more than 2,500 employees, the vast majority of the company’s workforce. His primary focus has been on improving Netflix service by automating hub operations.

He also oversees the company`s relationship with the U.S. Postal Service, with which Netflix, No. 18 in the Internet Retailer Top 500 Guide, spends more than $450 million annually to deliver DVDs.

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