Update brings Enterprise functionality to Small to Mid Market eTailers
April 12, 2009 Beanbasket announces the release of several conversion generation tools in the latest update. Chief among them is the ability for small to mid-market etailers to provide sophisticated, dynamic, faceted search and guided navigation to their shoppers.
Previously web shoppers were forced to follow the navigation paths defined by the store template. With this update, customers get a greater level of personalization with an intuitive and highly engaging navigation model based on product attributes or facets. Each consumer can tailor their own navigation - which can be the difference between a sale and a frustrated customer that couldn’t find what they were looking for.
This new navigation method allows classifications to be dynamically built, re-ordered and grouped on the fly, rather than in a single, pre-determined, order.
Consumers can now easily narrow down the product lists by clicking on attributes such as shoes, color, size, designer, price range, material, or occasion. Merchants can now build sophisticated “Finder” tools as a part of their site so, for example, a B2B site might help a contractor search for the right adhesive to bond glass to steel with additional attributes like quick set, paintable, and under water.
Statistics have shown that customers using Beanbasket’s traditional search tool are significantly more likely to purchase. The challenge has been to get consumers to interact with the tool. But by integrating advanced search into the navigation you automatically get the consumer to participate in merchandising your store the way they want to see it. This new model of direct interaction with the consumer keeps them engaged with the site until they find exactly what they were looking for – often presenting enticing products across categories that would not have been viewed.
About Beanbasket.com
Beanbasket.com, a leading provider of hosted B2C and B2B eCommerce Services, builds and maintains high performance scalable web store management systems for leading retail and business customers. Beanbasket’s Approach is keyed on the 4 areas critical to your success – Increasing Traffic to your site both organically and integrating with marketing efforts, Increasing Conversions once people get there by using the best of best practices, Increasing Average Order Size through proven merchandizing technology, and Increasing Return Shopping because the experience was so positive.
Contact: Jim O’Neill
Phone: (920) 954-0807 ext 204
Comments
Sign In to Make a Comment
Comments are moderated by Internet Retailer and can be removed.