May 12, 2009, 12:00 AM

Linens ‘N’ Things unfolds a new retail web site

Three months after the site was acquired in a bankruptcy auction, LNT.com is back in business. Besides bedding and bath products, the new site features pet supplies, baby gear and luggage.

The e-commerce site of Linens ‘N’ Things, LNT.com, officially relaunched today, three months after it was acquired in a bankruptcy auction.

Besides bedding and bath products, the new site features pet supplies, baby gear and luggage. The site also offers a 10% grand opening discount on orders over $50 and free shipping on purchases of $99 or more.

Gordon Brothers Brands LLC and Hilco Consumer Capital L.P. purchased in February the intellectual property assets of Linens ‘N’ Things, including the LNT.com web site and other Internet domains owned by the retailer, which declared bankruptcy in May 2008.

The LNT.com web site ceased operations in mid-February, then quietly started up again about a month later, says Carlyle Coutinho, vice president of operations for Hilco.

“It was a soft launch, we weren’t doing any real marketing, just testing the site, letting consumers do commerce and increasing the number of vendors,” he says. “We’re officially relaunching today and starting our marketing campaigns.” Those campaigns will include e-mail marketing to the more than 3 million consumers on the Linens ‘N’ Things e-mail list.

The new site operates on a platform provided by TorreyCommerce, an outsourced provider of e-commerce technology primarily for retailers and manufacturers that market to women. GSI Commerce previously had provided the e-commerce platform for LNT.com.

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