May 7, 2009, 12:00 AM

Loyalty program offer helps drive repeat customers to Geeks.com

With more than half of its business from repeat customers, one way that Geeks.com keeps shoppers coming back is by offering a $10 gift certificate to try a third-party loyalty rewards program, the retailer says.

With more than half of its business from repeat customers, one way that computer products and consumer electronics retailer Geeks.com keeps shoppers coming back is by offering a $10 gift certificate to try a third-party loyalty rewards program, vice president of business development Peter Green says.

Shoppers on Geeks.com who complete a purchase receive on their order confirmation web page an offer for a $10 gift certificate if they click to sign up for a 30-day free trial of an online rewards program from WebLoyalty.com Inc. The gift certificate is good for the shopper’s next purchase on Geeks.com.

“We have a certificate redemption rate with the high-80s, low-90s percent range,” Green says. “It provides an incentive for customers to come back and shop with us.”

WebLoyalty says it pays its affiliate retailers $13 for each customer that signs up for its rewards program, in addition to funding the $10 gift certificate.

Customers who sign onto the WebLoyalty rewards program can apply the $10 gift certificate toward any size order on Geeks.com within 90 days, then send a proof of purchase to WebLoyalty to receive a check from WebLoyalty.

Green says that Geeks.com, No. 174 in the Internet Retailer Top 500 Guide, does 55% to 60% of its business with repeat customers. He attributes the repeat business to having a “loyal, tech-savvy customer base” in addition to special offers like the WebLoyalty certificate offer. So far this year, overall sales are up about 7% over the same period last year, he adds.

WebLoyalty’s rewards programs offer discounts on consumer products and travel services from more than 500 e-commerce sites.

 

 

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