May 5, 2009, 12:00 AM

AOL and StubHub align to give sports readers quick access to tickets

AOL has integrated online ticket seller StubHub into its FanHouse.com site. FanHouse.com is the main sports destination for AOL’s MediaGlow publishing division, and now features StubHub information and links throughout its site.

Katie Evans

Managing Editor, International Research

 

AOL LLC has integrated online ticket seller StubHub, a unit of eBay Inc., into its FanHouse.com site. FanHouse.com is the main sports destination for AOL’s MediaGlow publishing division, which was formed to centralize AOL’s content properties.

“We are excited to offer our consumers the opportunity to access tickets to their favorite teams while they are following the latest scores and stats and connecting with other fans in the FanHouse community,” says Marty Moe, senior vice president of MediaGlow. “StubHub provides a reputable ticket marketplace for fans and is another way we are partnering with top-tier companies to help build FanHouse.com into one of the blue- chip sports media brands.”

AOL has included StubHub in multiple areas throughout FanHouse.com, allowing fans to shop for or sell tickets. FanHouse.com now features ticket-buying opportunities on the left navigation bar of every sports page and team page, within the league scores pages for each game, on every team schedule, and on every league standings page.

“Partnering with AOL and FanHouse exposes StubHub’s service to yet another passionate and engaged sports fan base,” says Ray Elias, director of marketing for StubHub. “This integration ensures users of FanHouse will have all the information they need to follow their favorite teams both in and out of the stadium.”

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