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Borders names a new VP of merchandising for non-book products
Borders Group has appointed veteran merchandiser Michael J. Oprins to the newly created position of vice president of merchandising for non-book products, including digital, games and gifts categories.
Managing Editor, International Research
Borders Group Inc. has appointed veteran merchandiser Michael J. Oprins to the newly created position of vice president of merchandising for non-book products, including digital, games and gifts categories.
Oprins, with more than 25 years of retail experience, has held management positions at Borders for nearly two decades. He most recently was vice president of Paperchase operations and led the introduction of Paperchase gift and stationery shops in U.S. Borders superstores.
In earlier positions at Borders, Oprins was vice president of store café operations, director of merchandising for the children’s and calendar businesses, and divisional merchandise manager for the company’s Waldenbooks store chain.
"Mike is a seasoned leader with strong institutional knowledge of our company as well as a breadth of merchandising and operations experience," says Anne Kubek, executive vice president of merchandising and marketing for Borders Group. "He has successfully developed several business categories here and will play an important role in providing the strategic direction to drive the non-book areas of our business as well."
Since 2002, Oprins has been on the board of directors of the Borders Group Foundation, a not-for-profit organization that provides assistance to Borders employees with economic needs.
Prior to Borders, Oprins served in several management positions at companies including Toys ‘R’ Us Inc. and McDonald’s Corp.