April 27, 2009, 12:00 AM

Marketing analytics firm Covario names a vice president of search strategy

Covario, a provider of analytics software for managing online marketing campaigns, has named Internet search marketing veteran Mike Gullaksen to the newly created position of vice president of search strategies.

Don Davis

Editor in Chief

Covario Inc., a provider of analytics software for managing online marketing campaigns, has named Internet search marketing veteran Mike Gullaksen to the newly created position of vice president of search strategies.

Gullaksen will lead Covario’s efforts to expand the company’s technology and services offerings related to natural search engine optimization, says CEO Russ Mann. “Gullaksen is a seasoned industry professional with a deep understanding of search from both business marketing and technical perspectives,” Mann says.

Gullaksen joins Covario from iCrossing, a provider of online marketing and web analytics technology and services, where he served as senior vice president of search and worked with clients including home furnishings e-retailer Williams-Sonoma Inc., The Coca-Cola Company and Bank of America.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement