New features, universal data access, advanced reporting and unprecedented "cloud" version provide marketers with the most comprehensive and cost-effective email marketing solution available
Redwood City, Calif., April 22, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced version 5.0 of StrongMail Message Studio. Available immediately, this new version of StrongMail`s comprehensive email marketing solution includes many new and enhanced features that allow marketers to improve campaign performance and reduce costs by simplifying and streamlining traditionally resource-intensive activities, including advanced analysis, reporting and data integration.
The only commercial-grade email marketing solution with both on-premise and cloud-hosted versions, StrongMail Message Studio offers a powerful, future-proof and cost-effective way to reach in-market consumers with highly targeted messages. StrongMail Message Studio enables marketers to easily leverage customer data to improve results while lowering resource requirements and costs.
"As we outgrew our custom-built email system, we began looking for a comprehensive marketing and transactional email solution that offered superior reliability and scalability without the exorbitantly high costs charged by traditional ESPs – and that`s when we zeroed in on StrongMail," said Samir Pandey, vice president of technology at Venture Commerce. "StrongMail Message Studio provides us with advanced campaign management, reporting, integration and deliverability capabilities in a flexible model that easily scales with our business."
Key New Features and Enhancements
- Local Datamart – Customer data from multiple systems can be aggregated in Message Studio, allowing marketers to access all relevant information in one place for more comprehensive reporting and targeting.
- Business Intelligence Suite – Optional module combines ease of use with powerful data aggregation, data mining and advanced analysis, thereby enabling business users to slice and dice customer data across multiple sources for advanced targeting and segmentation.
- Numerous Usability Enhancements – New global search, template image browsing, results filtering and a planning calendar streamlines day-to-day campaign management, while new dynamic content testing simplifies the testing of dynamic components within an email template.
- Cloud-Hosted Versions – Announced today in a separate release, new cloud-hosted versions of Message Studio offered via a licensed-product or on-demand model offer unparalleled economy, scalability and flexibility.
“By introducing new levels of automation and ease of use, StrongMail Message Studio 5.0 breaks down the barriers to customer data and empowers marketers to send highly targeted campaigns that drive results," said Sam Cece, CEO of StrongMail Systems. “At a time when email marketers are asked to do more with fewer resources, StrongMail Message Studio gives offers a powerful and versatile solution that is much more cost-effective than ASP solutions."
Availability
StrongMail Message Studio 5.0 is available immediately as an on-premise or on-demand solution.
StrongMail Systems, Inc.
StrongMail Systems is the leading provider of commercial-grade solutions for marketing and transactional email. Offered in both on-premise and hosted models, StrongMail overcomes the limitations of traditional email service providers and custom-built solutions, enabling businesses to deliver more relevant, timely and cost-effective messages. Combining an easy-to-use email marketing application, high-performance delivery system, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com.
Media Contact
Kevin Cheng
Eastwick Communications
650-480-4080
strongmail@eastwick.com
Comments
Sign In to Make a Comment
Comments are moderated by Internet Retailer and can be removed.