April 13, 2009, 12:00 AM

McAfee partners with PriceGrabber to display Secure trustmark

Merchants selling on comparison shopping engine PriceGrabber.com that pass McAfee’s testing and security checks will now be able to add the McAfee Secure Trustmark to their online product listings.

Katie Evans

Managing Editor, International Research

Merchants selling on comparison shopping engine PriceGrabber.com that pass McAfee’s testing and security checks will now be able to add the McAfee Secure Trustmark to their online product listings.

Retailers’ web sites must pass tests to show they can protect customers’ personal information before they can display the McAfee Secure trustmark, the company says. McAfee conducts the checks daily, testing for more than 10,000 network and web application vulnerabilities, such as malware that infiltrates or damages a computer system without the user’s knowledge.

“If they pass all these tests we do on a daily basis, then they can display our trustmark,” says Tim Dowling, vice president and general manager of McAfee’s Web Security Group.

On average, retailers displaying the McAfee Secure trustmark experience an 11% increase in online conversions, Dowling says.

To have their trustmarks displayed on PriceGrabber listings, McAfee Secure merchants must opt in at the McAfee Secure portal. McAfee charges seven cents per click for the service.

McAfee is in the process of negotiating similar partnerships with other comparison shopping engines. In addition to the deal with Pricegrabber, the company also hosts the McAfee Secure Shopping portal (mcafeesecureshopping.com), which features only online retailers holding McAfee Secure certification.

More than 14,000 online retailers had adopted the McAfee Secure trustmark as of last year, up 55% from 2007, Dowling says. New merchants include Brookstone, InterContinental Hotels, David’s Bridal, Finish Line, and JellyBelly.com.

JellyBelly.com began displaying the McAfee Secure trustmark in January after successful A/B testing, says Jason Marrone, e-commerce marketing manager.

“It was easy to get up and running and it absolutely delivered what they said it would,” Marrone says. “We ended up getting a 6.42% lift in sales in the A/B tests. For what we paid on our annual rate it’s about a 2400% return on investment.”

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