Late last year Google Inc.’s YouTube launched a program called Click-to-Buy that allows video viewers to click through to Amazon.com and Apple’s iTunes to buy copyrighted content, such as songs and DVDs featured on YouTube videos they are watching. Today, YouTube has extended that program to eight additional countries, according to a Google blog post.
YouTube’s sites in Australia, Canada, France, Ireland, Italy, Japan, New Zealand and Sweden will now offer Click-to-Buy for some if its content.
YouTube says recent success with the program, available in several countries including the U.S. and U.K., spurred the expansion.
“A recent study found that after watching a music video on YouTube, 50% of adult users in the U.K. then go on to purchase music from that artist. And we`ve seen these results for ourselves-three of the four major music labels are Click-to-Buy partners and are already selling millions of songs a year from these links on YouTube,” the post says.
YouTube has agreements with gaming company Electronic Arts and record labels Universal Music, EMI Music and Sony BMG Music. Songs, games and videos copyrighted by these companies are available for purchase through YouTube by clicking through to Amazon and iTunes. Revenue is split between the retailers, YouTube and the companies that own the copyrights, such as EMI and Sony.
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