April 10, 2009, 12:00 AM

Google grabs 72% of searches in March

Google has a larger piece of the search traffic pie than it did a year earlier, new data from Hitwise, a unit of Experian, shows. The search engine increased its share of U.S. Internet searches in March by 8% over March 2008 to a market share of 72.39%.

Katie Evans

Managing Editor, International Research

Google has a larger piece of the search traffic pie than it did a year earlier, new data from Hitwise, a unit of Experian, shows. The search engine increased its share of U.S. Internet searches in March by 8% over March 2008 to a market share of 72.39%. Yahoo’s share of U.S. searches declined 19% to 16.36%; MSN’s share fell 17% to 5.50% and Ask.com’s share fell 1% to 4.07%.

Google also posted a rise in its share of search traffic delivered to the nine web destination categories tracked by Hitwise, even in fields such as the Shopping and Classifieds, which had a 3% drop in the overall percentage of visits from search engines.

Following are the nine web destination categories with their percentage of traffic from search engines, the year-to-year change for March 2009, the percentage of traffic from Google, and the year-to-year change in March traffic from Google:

  • Health and Medical: 46.30%, 3%, 33.76%, 13%

  • Travel: 36.35%, 9%, 27.43%, 20%
  • Shopping and Classifieds: 24.48%, -3%, 17.51%, 6%

  • News and Media: 21.61%, 0%, 15.71%, 11%

  • Entertainment: 27.08%, 13%, 19.12%, 25%
  • Business and Finance: 20.94%, 15%, 14.97%, 29%

  • Sports: 15.59%, 21%, 11.37%, 32%

  • Online Video: 36.24%, 23%, 27.25%, 36%

  • Social Networking: 17.34%, 5%, 11.40%, 17%

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