April 10, 2009, 12:00 AM

CPA2Biz calculates a 20% rise in conversion rates

CPA2Biz, a retailer of publications and other professional and educational products and services to accountants, is experiencing a 20% year-over-year rise in visitor-to-buyer conversion rates, vice president Melissa Rothchild says.

CPA2Biz Inc., a retailer of publications and other professional and educational products and services to accountants, is experiencing a 20% year-over-year rise in visitor-to-buyer conversion rates, vice president Melissa Rothchild says.

Rothchild chalks up the increase to several improvements CPA2Biz has made within the past two years, including the deployment of the Blue Martini e-commerce platform from Escalate Retail, Salesforce.com as a customer relationship management application, consumer-generated reviews from Bazaarvoice and web analytics from Coremetrics.

“We now have more value-add information on our product detail page, such as customer reviews, table of contents, and excerpts from other pages, that help customers make easier on-the-spot buying decisions,” she says.

In addition, improvements to online merchandising displays and site search and navigation have made it easier for shoppers to find timely products that the retailer has offered regarding weathering the economic downturn, she says.

CPA2Biz is No. 345 in the Internet Retailer Top 500 Guide.

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