April 1, 2009, 12:00 AM

Search marketing, especially optimization, is a buoy in the economic storm

(Page 2 of 2)

As with e-mail and social network messaging applications, marketing text messages can be aimed directly at consumers known to retailers to be interested in a product category or brand. Showing that m-commerce is beginning to take root in e-commerce, 5.7% of survey respondents say text messages will perform better than paid search in the down economy.

“If you’re texting an opt-in list, you’re probably texting your best customers, folks who buy from you often. I can see a lot of sales being tagged to that-whether they can become incremental or not, I don’t know,” Michie says.

He adds that when it comes to driving incremental sales, no form of marketing in web retailing compares with search.

“Text messaging, e-mail marketing, social networks and affiliates will never be as good at that,” he contends. “Paid search is No. 1 for driving new customers.”

bill@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

Advertisement