April 1, 2009, 12:00 AM

Online retailers see some bright spots amid the downturn

Helped by Valentine’s Day, online retailers enjoyed somewhat better results in February compared with January.

Internet Retailer

Topics: business, Retailing

As the economy struggles to get back on track, online retailers are getting some upticks in shopping activity. But results are mixed. With a boost from Valentine’s Day, completed order sessions went up 23% for online gifts retailers and 15% for jewelry e-retailers in February over January, while average order values increased a modest 4% for gifts retailers and fell 14.3% for jewelers, according to data compiled by analytics technology vendor Coremetrics from 300 retailer clients. Department stores recorded a 10% drop in completed order sessions in February over January, but a 13.4% rise in average order value. Overall, the online retailers in the Coremetrics report registered a 3.7% increase in average order values in February over January, with all but jewelry and general merchandise e-retailers showing increases. February average order value at eBay, at $28.02, was flat from a year earlier and down 18% from $34.35 in November, according to Compete Inc.


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