March 31, 2009, 12:00 AM

Wedding site The Knot goes local in its web strategy

The Knot has launched 75 wedding-planning, locally specific web sites. It now has 80 local planning sites and plans to have 200 local sites by the end of the year. The sites cover big cities as well as resort areas where many couples go to be wed.

Katie Evans

Managing Editor, International Research

 

The Knot Inc., No. 332 in the Internet Retailer Top 500 Guide, is taking the idea of localized microsites to a new level. It has launched 75 wedding-planning, locally specific web sites.

The sites provide brides and grooms with links to local wedding vendors, ways to communicate with other couples planning weddings in the same locality and links to others’ wedding photos. The Knot now has 80 local planning sites and plans to have 200 local sites by the end of the year.

“At a time when the economy is pinching all advertising budgets, The Knot is focused on adding value for our local advertisers by maximizing their exposure online,” says David Liu, CEO.

The Knot offers not just big city sites, such as Chicago, New York, Los Angeles and Miami, but also specific destination wedding locales such as Oahu, Maui, Outer Banks, Virginia Beach and Ozarks.

The company has optimized each site for search engines so shoppers searching on wedding plans for the localities will find the local sites high in search engine rankings.

 

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