March 30, 2009, 12:00 AM

Pixazza debuts online ad technology and receives $5.75 million in funding

The company’s new technology enables consumers to mouse over images and see related products along with online advertisements. Upon its debut, Pixazza also announced $5.75 million in financing from a variety of sources.

Katie Evans

Managing Editor, International Research

Pixazza Inc. has unveiled a new Internet service that turns static images into content designed to better engage consumers while generating incremental income for e-retailers and web content publishers. Pixazza enables consumers to mouse over images on sites to learn more and see related products. Shoppers can then click on an item to go directly to the product page of an e-retailer to learn more and make a purchase. The company says providing another sales avenue such as this can offer merchants incremental revenue.

Pixazza’s technology matches products inside an image with similar items from its network of advertisers.

In addition to launching its service, the company announced $5.75 million in first-round financing from August Capital, CMEA Capital and Google Inc. Pixazza’s financing also comes from such individuals as angel investor Ron Conway, former eBay chief operating officer Maynard Webb and Facebook chief financial officer Gideon Yu. Google’s investment underscores the innovative and promising nature of Pixazza’s new advertising technology, Pixazza says.

“Pixazza hopes to do for images what Google’s AdSense did for web pages,” says Bob Lisbonne, CEO of Pixazza. “We are excited about the potential our technology holds for delivering an engaging user experience that creates incremental revenue for web publishers.”

Pixazza was founded in 2008 by chief technology officer James Everingham, who recruited a veteran team of Internet technology experts. The entire team worked together at Netscape Communications in the 1990s. Everingham later served as chief technology officer of LiveOps, where the same group comprised the founding engineering team.

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