PRINCETON, NJ and NEW YORK, NY – March 24, 2008 – iMarketing LTD (www.iMarketingltd.com), a leading full-service online marketing agency, today announced the expansion of its New York City office with a larger space and additional staff, to better accommodate a growing number of clients in the region. Mike Jacobs, the agency’s Chief Services Officer and proven search and affiliate marketing expert, will continue to lead the New York City team, which also recently added John Perdoni as Senior Manager of Affiliate Marketing.
With ten years of experience as an agency partner to the Fortune 500 for a range of online marketing initiatives, iMarketing continues to see increased demand for its services and expertise – particularly in New York City, a major center of digital marketing. The agency’s 4,000 square foot space, located in Midtown Manhattan, further extends the capabilities and resources of its Princeton, NJ headquarters.
“As companies across a wide range of industries seek more cost-effective ways to drive customer acquisition and boost market share, many are increasing their online marketing initiatives. To be successful, they seek experts who truly understand the nuances of the industry,” explained Keith Kochberg, CEO of iMarketing. “While other agencies are working to realign their traditional models to fit the new world of online marketing, iMarketing has been in this business from the start – enabling us to offer innovative strategies, and programs that consistently deliver tangible results for our clients. As a result, we’ve experienced tremendous client growth and in response, have grown our team and office space to better support our clients and their evolving needs.”
John Perdoni has been a pioneer in affiliate and online marketing for a number of leading online businesses over the last six years, including GSI Commerce, EasyLink, and most recently Peterson’s, the leading online education resource. At iMarketing, Perdoni is responsible for leading the internal affiliate team, overseeing thousands of affiliate relationships, and helping to guide and implement the agency’s affiliate marketing strategy as a whole. With a background in journalism, Perdoni brings a unique perspective to iMarketing in helping clients build awareness across a range of media.
About iMarketing LTD
iMarketing LTD (www.imarketingltd.com) is a leading full-service agency delivering cost-effective and results-driven online marketing solutions for clients such as Yahoo!, Dow Jones, eDiets, Forbes and AARP. iMarketing’s innovative programs enable Internet retailers from Fortune 500 and Media Metrix 100 companies to acquire new customers and increase revenues – utilizing a range of online channels to expand their media mix, including search marketing, online media planning & buying, affiliate marketing, research, technology, and more. With an established online model and proven experience across multiple verticals, iMarketing works as a trusted partner to its clients by helping them leverage current trends and opportunities to achieve success - maximizing ROI and supporting key business goals.