March 30, 2009, 12:00 AM

eWayDirect acquires Catamount Group

Online marketing service provider eWayDirect has acquired direct-response media company The Catamount Group.

Katie Evans

Managing Editor, International Research

Online marketing service provider eWayDirect has acquired direct-response media company The Catamount Group.

The Catamount Group has been offering for the past year eWayDirect’s e-mail, web site, social networking, widget, and search marketing products and services to its customers. eWayDirect says it will use its purchase of Catamount to offer a wider range of interactive services to marketing service providers.

“We are really excited about having The Catamount Group join the eWayDirect family,” says Neil Rosen, president and CEO of eWayDirect. “The group’s unique expertise includes both understanding our products and services and understanding the business models, opportunities, and challenges of our partners who are traditional marketing service providers. This acquisition gives us an even greater ability to provide market-leading support to our current and future partners.”

Tina MacNicholl, founder and CEO of the Catamount Group, will continue to run the Catamount division of eWayDirect , the companies say.

eWayDirect Inc., is an online marketing company offering e-mail marketing, both search engine optimization and pay-per-click marketing, social networks and widget services. The Catamount Group is a direct-response media company that offers a range of online and offline services to marketing companies.

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