March 26, 2009, 12:00 AM

Due Maternity relaunches web site optimized for natural search

Due Maternity, a multichannel retailer of apparel and accessories for moms-to-be, relaunched its retail web site this month with additional educational content and social network connections that improve natural search rankings, the retailer says.

Due Maternity, a multichannel retailer of apparel and accessories for moms-to-be, relaunched its retail web site this month with additional educational content and social network connections that improve natural search rankings, the retailer says.

“In store, we have established a wonderful tradition of pampering moms-to-be and now at DueMaternity.com, we celebrate pregnancy by providing not just a place to shop, but a community in which to share, learn and engage,” says Sharon DiPadova, co-founder. “Today’s expectant moms are embarking on a life-altering experience and our web site offers customers a way to express themselves like never before.”

Due Maternity worked with web site development firm SEOWhat.com to design and produce its new site and better optimize it for search engine marketing, DiPadova says.

“The web design and engineering teams at SEOWhat.com developed Due Maternity’s social web presence as part of the evolution of commerce sites that are becoming sources for education, entertainment and sharing via online communities,” the retailer says. “This concept brings friends and families together wherever they are.”

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