March 25, 2009, 12:00 AM

With 49% reporting, Top 500 retailers grew web sales by 15.16% in ‘08

Updated analysis of data for Internet Retailer’s forthcoming 2009 Top 500 Guide shows that sales for the 245 retailers reporting 2008 numbers have grown by 15.16% to $55.64 billion from $48.32 billion in 2007. Minus Amazon, web sales were up 8.82%.

Bill Briggs

Senior Editor

Updated analysis of data for Internet Retailer’s forthcoming 2009 Top 500 Guide reveals that sales for the 245 retailers reporting actual 2008 numbers thus far have grown by 15.16% to $55.64 billion from $48.32 billion in 2007.

Amazon.com Inc.’s $19.17 billion in online sales in 2008 exert a disproportionate influence on the numbers. Without Amazon’s sales, online sales for the remaining retailers included in the current update have increased by 8.82% to $36.47 billion last year from $33.52 billion in the prior year. Amazon is No. 1 in the Internet Retailer Top 500 Guide.

Web retailers continue to be the fastest growing channel with combined sales of $31.30 billion in 2008, up 23.37% from $25.37 billion in 2007. Amazon dominates the web-only channel, accounting for 61% of web-only sales and 34% of total online sales. Without Amazon, web-only merchants grew by 14.76% to $12.13 billion last year from $10.57 billion in the prior year.

Following web-only merchants, chain retailers were the next fastest growing category of merchants with 2008 combined sales of $16.15 billion, up 8.12% from $14.94 billion in the prior year.

Catalog companies eked out 2.03% growth in 2008 to $7.54 billion from $7.39 billion in 2007 and consumer brand manufacturers posted collective e-commerce sales of $635.9 million, up 5.03% from $605.5 million in 2007.

The updated Internet Retailer analysis included 141 web-only merchants, 49 chain retailers, 42 catalog companies and 13 consumer brand manufacturers.

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