March 25, 2009, 12:00 AM

With 49% reporting, Top 500 retailers grew web sales by 15.16% in ‘08

Updated analysis of data for Internet Retailer’s forthcoming 2009 Top 500 Guide shows that sales for the 245 retailers reporting 2008 numbers have grown by 15.16% to $55.64 billion from $48.32 billion in 2007. Minus Amazon, web sales were up 8.82%.

Updated analysis of data for Internet Retailer’s forthcoming 2009 Top 500 Guide reveals that sales for the 245 retailers reporting actual 2008 numbers thus far have grown by 15.16% to $55.64 billion from $48.32 billion in 2007.

Amazon.com Inc.’s $19.17 billion in online sales in 2008 exert a disproportionate influence on the numbers. Without Amazon’s sales, online sales for the remaining retailers included in the current update have increased by 8.82% to $36.47 billion last year from $33.52 billion in the prior year. Amazon is No. 1 in the Internet Retailer Top 500 Guide.

Web retailers continue to be the fastest growing channel with combined sales of $31.30 billion in 2008, up 23.37% from $25.37 billion in 2007. Amazon dominates the web-only channel, accounting for 61% of web-only sales and 34% of total online sales. Without Amazon, web-only merchants grew by 14.76% to $12.13 billion last year from $10.57 billion in the prior year.

Following web-only merchants, chain retailers were the next fastest growing category of merchants with 2008 combined sales of $16.15 billion, up 8.12% from $14.94 billion in the prior year.

Catalog companies eked out 2.03% growth in 2008 to $7.54 billion from $7.39 billion in 2007 and consumer brand manufacturers posted collective e-commerce sales of $635.9 million, up 5.03% from $605.5 million in 2007.

The updated Internet Retailer analysis included 141 web-only merchants, 49 chain retailers, 42 catalog companies and 13 consumer brand manufacturers.

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