March 25, 2009, 12:00 AM

Blockbuster’s digital content to be delivered via TiVo

Blockbuster’s OnDemand video content will be available through video services provider TiVo later this year, the companies said today. TiVo broadband subscribers will be able to download movies into their digital video recorders.

Bill Briggs

Senior Editor

Blockbuster Inc.’s OnDemand video content will be available through video services provider TiVo later this year. TiVo subscribers will be able to download OnDemand movies into their digital video recorders. TiVo DVRs will be sold in Blockbuster stores and online.

Under the alliance, Blockbuster OnDemand content, which can be purchased or rented, will be integrated into TiVo Series2, Series3, TiVo HD and TiVo HD XL DVRs. Both companies will gain new distribution outlets and they will implement a cross-marketing campaign.

Blockbuster’s link with TiVo counters an agreement made late last year between rival Netflix Inc. and TiVo to stream Netflix movies and TV content to TiVo users’ DVRs.

“Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well,” says Jim Keyes, Blockbuster chairman and CEO. “Regardless of a film’s availability--through VOD (video on-demand) or on DVD--we want to work with TiVo to provide their subscribers unprecedented access to movie content.”

The companies expect to have the Blockbuster OnDemand service integrated into TiVo DVRs in the second half of 2009.

Blockbuster is No. 35 in the Internet Retailer Top 500 Guide.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement