Blockbuster Inc.’s OnDemand video content will be available through video services provider TiVo later this year. TiVo subscribers will be able to download OnDemand movies into their digital video recorders. TiVo DVRs will be sold in Blockbuster stores and online.
Under the alliance, Blockbuster OnDemand content, which can be purchased or rented, will be integrated into TiVo Series2, Series3, TiVo HD and TiVo HD XL DVRs. Both companies will gain new distribution outlets and they will implement a cross-marketing campaign.
Blockbuster’s link with TiVo counters an agreement made late last year between rival Netflix Inc. and TiVo to stream Netflix movies and TV content to TiVo users’ DVRs.
“Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well,” says Jim Keyes, Blockbuster chairman and CEO. “Regardless of a film’s availability--through VOD (video on-demand) or on DVD--we want to work with TiVo to provide their subscribers unprecedented access to movie content.”
The companies expect to have the Blockbuster OnDemand service integrated into TiVo DVRs in the second half of 2009.
Blockbuster is No. 35 in the Internet Retailer Top 500 Guide.