Carol’s Daughter sells hair and skin care products primarily to African-American women.
Interactive marketing agency WebMetro selects Wendy Chou Le to head online marketing initiatives, including emerging media initiatives.
Interactive agency WebMetro has hired Internet marketing veteran Wendy Chou Le as its director of e-business strategy. In her new role, she’s responsible for developing and managing Internet marketing strategies, including leading emerging media initiatives for a number of the agency’s clients.
Le’s experience in online marketing includes e-commerce, search engine marketing, strategic planning and the implementation of web-based initiatives. Prior to joining WebMetro, she was director of online retail operations at Home Direct Inc., where she led and managed Internet marketing strategies and the deployment of e-commerce products. Earlier in her career, she held positions at Lucent technologies, AT&T; Website Services and XactImage Internet.
“Having been a client-side advertiser, Wendy is particularly fitting for and uniquely qualified to successfully help WebMetro clients outperform their competition through her new role as director of e-business strategy,” says Carlos Ugalde, WebMetro president and CEO. “We are thrilled to have her join the WebMetro team with her firsthand experience as a skilled practitioner who can craft winning Internet marketing strategies and deliver powerful ROI-driven online advertising.”