March 20, 2009, 12:00 AM

Gamestop grows traffic 20%, but it’s not enough to conquer Best Buy

Best Buy’s traffic grew 8% in February over a year ago to 14.56 million unique visitors. But Gamestop was the winner for traffic growth with a 20% hike over last February, Nielsen Online says.

Katie Evans

Managing Editor, International Research

Best Buy’s traffic grew 8% in February over a year ago to 14.56 million unique visitors, making it the leader among computer and electronics shopping sites. But Gamestop was the winner for traffic growth with a 20% hike over last February, Nielsen Online says. When it came to time spent, OSTG, parent of ThinkGeek, which sells zany items for nerds, lured in visitors for the longest with products like its Fish Training School Kit.

The top 10 multi-category computers and electronics shopping destinations in February with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online were:

  • Best Buy, 14.56, 13.45, 8%
  • eBay Electronics, 5.38, 8.32, -35%
  • OSTG, 5.08, 5.11, -1%
  • Newegg.com, 4.33, 3.95, 10%
  • Circuit City, 4.04, 14.34, -72%
  • TigerDirect.com, 3.93, 4.05, -3%
  • Gamestop.com, 2.99, 2.49, 20%
  • eBay Computers, 2.45, 5.40, -55%
  • Canon, 1.80, 1.78, 1%
  • Sony, 1.80, 2.75, -35%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top 10 online multi-category computers and electronics shopping destinations in February (minutes:seconds), according to Nielsen Online, were:

  • OSTG, 25:05
  • Newegg.com, 19:57
  • CDW, 19:27
  • TigerDirect.com, 16:57
  • Frys.com, 12:30
  • eBay Computers, 11:44
  • eBay Electronics, 11:03
  • Best Buy, 09:47
  • Canon, 09:26
  • Sony Electronics, 08:36

The top 10 retail goods and services advertisers in terms of online ad impressions (in millions) in August, according to Nielsen data, were:

  • Netflix, Inc., 4,565.81
  • United Online, Inc., 2,746.49
  • Mate1.com, 2,277.75
  • eBay, Inc., 1,594.27
  • Proflowers.com, 1,222.41
  • True, 1,152.62
  • DirectBuy, 445.67
  • Bidz.com, 357.61
  • Best Buy Co., Inc., 357.39
  • Staples, Inc., 318.12

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