Prospectiv’s advertiser relationships and intelligent technology helps deliver targeted offers to Publishers Clearinghouse Online Network site visitors
New York – March 9, 2009 – The Publishers Clearinghouse Online Network (PCH) (http://www.pch.com), the Web destination for Publishers Clearing House, a leading multi-channel direct marketer of value-based consumer products and magazines, today announced a partnership with Prospectiv (http://www.prospectiv.com), a pioneer in online marketing with an expertise in helping consumer brands and publishers reach and engage the right audience. Prospectiv’s strong base of advertiser relationships and its proprietary PrismPro back-end technology help PCH engage its visitors with targeted offers in various custom placements across its Web sites.
“Our partnership with Prospectiv brings together two highly respected direct-marketing companies to help deliver targeted advertising opportunities to our growing base of more than five million monthly visitors,” said Alex Betancur, vice president and general manager at the PCH Online Network. “Couple that with our sweepstakes and daily winning opportunities and you have a successful equation.”
Prospectiv’s technology is unique in that it is intelligent and has the ability to behaviorally optimize the offers that are presented to site visitors. Buying patterns and other key characteristics are taken into consideration when purchasing opportunities and valuable lead generation offers are provided to PCH customers.
“We’re excited to be partnering with PCH to develop performance- based programs that work for advertisers and consumers,” said Jere Doyle, CEO of Prospectiv. “Together we will further monetize traffic to the PCH Online Network and also enhance the overall customer experience.”
About the PCH Online Network
The PCH Online Network is the Web destination for Publishers Clearing House, a leading multi-channel direct marketer of value- based consumer products and magazines. The company promotes its products by providing site visitors with a chance to win valuable sweepstakes prizes. With more than 3.5 million new registrants per year, more than 5 million unique visitors per month and a database of more than 10 million customers, the PCH Online Network continues to be a viable opportunity for advertisers to reach a diverse group of men and women online. For more information about the PCH Online Network, visit http://www.pch.com.
Prospectiv (http://www.prospectiv.com) is a pioneer in online marketing with an expertise in helping consumer brands and publishers reach and engage the right audience. Prospectiv creates performance-based campaigns, ensuring that consumers interact with relevant brands and provides leading web publishers with innovative products and technology integrations that create significant revenue streams from their site traffic. Prospectiv`s proprietary technology ensures that every aspect of a campaign is measureable, trackable and proven to deliver a great ROI. The company’s client list includes many Fortune 1000 companies such as Procter & Gamble, Wal-Mart, Pfizer, and Disney. Founded in 1999, Prospectiv is privately-held and is based in Wakefield, MA. For more information, please visit http://www.prospectiv.com.