March 19, 2009, 12:00 AM

Out with the old and in with the new Kmart.com

Sears Holdings Corp. took Kmart.com down for a few hours last night as the company put the finishing touches on a new design. The retooled Kmart.com features a cleaner layout, bigger graphics and customer reviews.

Sears Holdings Corp. took Kmart.com down for a few hours last night as the company put the finishing touches on a new design.

“Kmart.com had a planned, temporary service period so that we could launch a completely redesigned and refreshed site,” says a spokesman for Sears Holdings, No. 8 in the Internet Retailer Top 500 Guide. “For this short period of time, there was a splash page to let customers know, and service was only interrupted for the time needed to update the site.”

Sears isn’t saying much about the new site, including if it used an outside web site design firm, but the retooled Kmart.com now features a cleaner layout and bigger graphics on the home page. Sears also has reorganized the home and product pages on Kmart.com to feature brands, top sellers and 16 shopping categories more prominently. Each category page also now includes more advanced rich media, including enlarged images, and customer reviews.

“We completely re-architected to take advantage of a liquid layout,” says the Sears spokesman. That means the page display adjusts to the size of the user’s browser window. “The site now features more product and promotion above the fold,” he adds. “As the page scales, products and features load into new space as it is created, which gives the customer a better opportunity to view their options.”

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