March 17, 2009, 12:00 AM

eBay takes back the crown from Amazon in retail web traffic, Nielsen says

Google garnered the most traffic last month, Nielsen says. But in the to and fro between Amazon and eBay for most unique visitors, there was a change of pace. EBay sites beat out Amazon with 63 million visitors, while Amazon trailed with 59 million.

Google garnered the most online traffic as usual last month, Nielsen Online says. But in the to and fro between Amazon and eBay for unique visitors, there was a change of pace. EBay sites beat out Amazon with 63.06 million visitors, while Amazon trailed with 59.38 million. EBay had consistently led retail sites in unique visitors until last fall when Amazon nudged ahead.

February 2009 data for the top parent companies/divisions in millions, as well as average time spent per person (hours:minutes:seconds) are as follows

The parent level is a consolidation of multiple domains and URLs owned by a single company or division.

The top 10 web brands for February 2009 in millions, as well average time spent per person (hours:minutes:seconds) are as follows.

  • Google, 127.14, 1:27:40
  • Yahoo!, 113.56, 3:27:12
  • MSN/Windows Live, 102.06, 2:21:40
  • Microsoft, 98.36, 0:42:13
  • YouTube, 83.42, 0:50:49
  • AOL Media Network, 83.08, 3:45:59
  • Facebook, 65.70, 2:59:54
  • Fox Interactive Media, 64.28, 1:24:46
  • Wikipedia, 57.56, 0:17:08
  • Apple, 52.03, 1:13:35
Web brands are defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

The average U.S. Internet usage, for home and work combined in February is as follows:

  • Sessions/Visits per Person, 57
  • Domains Visited per Person, 105
  • Web Pages per Person, 2,405
  • Duration of a Web Page Viewed, 0:00:55
  • PC Time per Person, 61:11:56
  • Active Digital Media Universe, 166,897,330
  • Current Digital Media Universe Estimate, 230,011,248

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