Internet Retailer put its rich e-retailing database online yesterday. Its new Top500Guide.com site allows subscribers to access and analyze more than 60,000 sales and operating statistics the publisher collects on the nation’s 500 largest e-retailers.
All the data maintained on the new web site is also contained in Internet Retailer’s Top 500 Guide, by far the largest-selling research publication on e-retailing. But, says Internet Retailer publisher Jack Love, the difference between the printed and online versions of the guide is striking.
“Top500Guide.com is truly an interactive electronic database that allows users to design custom queries to instantly find the answers to thousands of questions about the e-retailing market,” says Love. “Whether you want to find out how apparel sites rank based on average sales tickets or what web analytics firm has the greatest number of Top 500 clients, you can find the answer in a report you can generate and print using just a couple of clicks.”
Because the database is now on the Internet, subscribers can access it from any computer, anywhere and at any time, simply by logging in with the user name and password they choose during the online subscription process. A single-user subscription license to the Top500Guide.com Database costs $195 a year and includes one copy of the 2009 printed edition of the Top 500 Guide, which will be published in May and contain 2008 e-retail sales and operating data. However, multiple-user licenses are also available and, depending on their size, can reduce the per-user licensing fee to as low as $53.
“This product has been under development for more than a year and a substantial investment has been made,” says Love. “But we are pricing it to make it affordable for anyone who really needs access to the most comprehensive research resource in online retailing.”
In addition to instantly accessing profiles, sales and operating details on each Top 500 e-retailer and the contact information on nearly 2,000 e-retailing professionals, the Top500Guide.com features a unique analysis function that allows subscribers to order up data based on custom parameters set by the user.
“There really is no end to the number of different analytical reports you can generate,” says Love. “This is a marvelous tool for marketing people doing research on the e-commerce market, or sales reps preparing for a sales call on an e-retailing firm, or senior executives attempting to appraise an acquisition potential or a new e-retailing initiative.”
Complete details on the new Top500Guide.com Database are available online at www.internetretailer.com/top500guide.