March 16, 2009, 12:00 AM

E-commerce stocks are back in the black for 2009

After Wall Street’s best week in months, the Internet Retailer Online Retail Index of 25 e-commerce stocks is ahead 2.8% for the year. That’s far better than broader market indexes, which still show double-digit percentage losses for 2009.

Don Davis

Editor in Chief

After Wall Street’s best week in months, the Internet Retailer Online Retail Index of 25 e-commerce stocks is ahead 2.8% for 2009, as investors remain relatively optimistic about online retailing. That performance is far better than that of broader market indexes, which remain well under water, with the Dow Jones Industrial Average down 17.7% since Jan. 1 and the Standard & Poor’s 500 index off 16.2%.

The Online Retail Index was ahead 10.5% last week to finish at 102.83. The index was benchmarked at 100 as of Jan. 1, 2009. The S&P; 500 slightly outpaced the e-commerce index last week, gaining 10.7%, while the Dow was up 9.0%.

23 of the 25 stocks in the Online Retail Index gained last week, led by online greeting card retailer American Greetings Corp., No. 136 in the Internet Retailer Top 500 Guide.

Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for the week:

  • American Greetings, 39.7%
  • Omniture, 24.9%
  •, 20.2%
  •, 16.5%
  • Shutterfly, 15.2%

Here are the Online Retail Index stocks that fell in price the most last week in the and the percentage change in price for the week:

  • LivePerson, -9.7%
  • Interwove, -2.7%%
  • United Online, 0.7%%
  • Netflix, 3.1%
  • NutriSystem, 5.6%.

The 25 companies in the Internet Retailer Online Retail Index are: Akamai Technologies, Inc., American Greetings Corp., Art Technology Group Inc., Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Inc., eBay Inc., GSI Commerce Inc., Interwoven Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Omniture Inc., Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., United Online Inc. (owner of and VistaPrint Ltd.


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