March 13, 2009, 12:00 AM

How UWantSavings.com drives a 32% repeat buyer rate

By offering a flat rate for deliveries anywhere in the lower 48 states for overstock items purchased through its deal-of-the-day specials, UWantSavings.com has been growing 25% month-to-month since launching in November, the retailer says.

By offering a flat rate for deliveries anywhere in the lower 48 states for overstock items purchased through its deal-of-the-day specials, UWantSavings.com has been growing 25% month-to-month since launching in November, the retailer says.

UWantSavings, based in the Chicago suburb of River Grove, IL, buys excess merchandise from manufacturers of home furnishings, appliances and office supplies, and sells most of it through special sales that typically last about 24 hours, says co-founder Eric Wasowicz.

The strategy enables UWantSavings to ship in high volumes through an exclusive arrangement with UPS, which picks up its daily shipments from the retailer’s 430,000-square-foot warehouse located near Chicago’s O’Hare International Airport. The combination of high volume and proximity to the airport lets the retailer charge a flat shipping fee of $5 for the first item in an order, plus $3 for every additional item, for delivery within 3 days to the entire eastern half of the U.S. and within four days for nearly all of the western half, says co-founder Jeff Anderson.

The combination of deep discounts on branded merchandise and the retailer’s delivery policy has led to 32% of orders coming from repeat customers, Anderson says.

UWantSaving expects to do about $1 million in sales this year, he adds.

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