March 10, 2009, 12:00 AM

MarketLive announces a technology exchange for its online retailer clients

Developers for the more than 100 online retailers using MarketLive technology will be able to share enhancements they make to the MarketLive platform. The Developer Exchange was one of several announcements the technology provider made today.

Katie Evans

Managing Editor, International Research

Developers at the more than 100 online retailers that use MarketLive Inc. e-commerce technology will be able to share enhancements they make to the MarketLive platform, the vendor announced today.

A handful of retailers have been testing the Developer Exchange community, and the service will be open April 2 to all of the mostly midsized retailers that use MarketLive technology.

Among the developers that have been testing out the system is Micah Davis of boot manufacturer and web retailer LaCrosse/Danner. “We’ve been making progress and developing our own modules, and so have other clients, working in isolation,” Davis says. “This allows us to harness the development from one another.” Participants are not obligated to make available all their enhancements to other members of the forum, MarketLive says.

“MarketLive Intelligent Connections is a moderated forum that allows our customers to lead discussions about issues and practices that are critical to their business,” says Mark Pierce, CEO of MarketLive. “It also enables the exchange of powerful technology components and new functionality. By opening our platform, and guiding development and testing of these modules, we’re driving ongoing, rapid innovation.”

The developer exchange is part of a broader initiative called Intelligent Connections that MarketLive announced today. It also includes an online library with documentation, training materials, best practices and white papers. Also part of the initiative is the launch of Centers of Excellence, free virtual events that will allow MarketLive clients to exchange ideas on particular topics.

Two topics scheduled for the second quarter of this year are search engine optimization and site analytics. The first will be led by an expert from web retailer and MarketLive client Gaiam Inc., No. 278 in the Internet Retailer Top 500 Guide.





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