March 10, 2009, 12:00 AM

How The Container Store organizes data storage for surge of customers

The Container Store, a retailer of products that help consumers to better organize their homes and offices, deployed new data storage technology to better manage web traffic after an appearance on The Oprah Winfrey Show.

Katie Evans

Managing Editor, International Research

The Container Store Inc., a multichannel retailer of products that help consumers to better organize their homes and offices, deployed new data storage technology to better manage web traffic from an appearance on The Oprah Winfrey Show that sent a surge of shoppers to its web site.

"We knew our I.T. infrastructure was about to be slammed and that we would need a quick and effective way to handle an unprecedented level of concurrent visitors to our site,” Container Store chief technology officer Tom Birmingham says.

To prepare for having its products featured on Oprah, The Container Store placed the most frequently accessed web content on ContainerStore.com on a RamSan-440 solid state disk from Texas Memory Systems, enabling it to handle traffic surges, he says.

“Since the show aired on November 13th, our new infrastructure is helping us take maximum advantage of the exposure," Birmingham says.

Although The Container Store did not say what its new sold-state disk storage technology cost, the entry-level cost for the type of system the retailer deployed runs about $20,000, with a typical installation costing from $100,000 to $200,000, Bromley says.

The Container Store is No. 281 in the Internet Retailer Top 500 Guide.

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