March 10, 2009, 12:00 AM

CompUSA names a new head of business development

CompUSA, a unit of Systemax, has hired Enas Raynor as vice president of business development. Raynor joins CompUSA from Circuit City. She will be involved in rolling out CompUSA’s Retail 2.0 store concept that melds online and store shopping.

Katie Evans

Managing Editor, International Research

 

CompUSA, a unit of Systemax Inc., has hired Enas Raynor as vice president of business development. Raynor joins CompUSA from Circuit City Inc.

Raynor will be involved in rolling out CompUSA’s Retail 2.0 store concept that melds online and store shopping by giving customers in-store Internet access which they can use to research products and make purchase decisions.

CompUSA has installed the concept in its CompUSA store in Miami, and in a store in Raleigh, NC. “Customer feedback has been tremendous and CompUSA is looking forward to aggressively expanding the program into all of its stores in the near future,” says Gilbert Fiorentino, CEO of Systemax Inc.’s Technology Products business, which includes CompUSA.

Raynor was with Circuit City for 13 years. Her responsibilities included territory business manager for the new concept division of Circuit City, called “The City,” which covered the Eastern seaboard. “Her background in spearheading new concepts in electronics retailing makes her the perfect fit for CompUSA, as we continue to roll out our revolutionary Retail 2.0 concept across all our stores,” Fiornetino says.

“The appointment of Ms. Raynor reflects the strength of our position, despite the downturn,” Fiorentino says. “While other companies have been contracting, we have hired over 700 staff members in South Florida, Texas and Puerto Rico, since CompUSA was acquired by Systemax in January of last year.”

Systemax, which manufactures and sells personal computers, computer supplies, consumer electronics and industrial products through branded e-commerce web sites, direct mail catalogs, relationship marketers and retail stores in North America and Europe, ranks No. 22 in the Internet Retailer Top 500 Guide.

Circuit City is No. 16 in the Internet Retailer Top 500 Guide

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